Samsung Electronics operates websites in over 50 countries. While the aggregate traffic was immense, the conversion rate was stagnant. The core issue was a fragmented user journey—customers were lost between generic landing pages and local purchase channels.
User data was isolated by country, making global analysis impossible.
Mobile load times averaged 3.5s, leading to a 40% bounce rate.
HINOMAD applied the "Perceive-Inspire-Construct" framework to restructure the entire digital funnel.
Integrated GA4 and Adobe Analytics to visualize the full customer journey map.
Reduced LCP (Largest Contentful Paint) by 1.2s through Next.js code splitting.